Every now and then we like to highlight a new IAB Australia member that we think our community will find interesting. Today we meet Public AI. Written by Adam O'Neill, Country Director ANZ, at Public AI.
Please give us some historical background to the company:
Public AI is a global frontrunner in content authoring and advertising technology, entrusted by enterprise creators such as Google, Yahoo and The Guardian Media Group.
Tell us a little bit about your company's mission and vision?
Our vision was forged in the newsrooms of leading global publishers. We are the operating system for creative excellence where storytelling and commercial content work together.
We’re on a mission to help publishers and brands create content-first experiences that communicate effectively in mobile-first formats. We help educate, entertain, and inspire while providing utility and personalised content for your audiences at scale.
Do you have a particular 'hero product' that you are most proud of?
It's a bit like asking a parent who their favourite child is.... Newsroom AI was our foundation product for generating visual web stories which we call Brand Experiences. We've built up a showcase of clients from Auto, Fashion, Finance, Luxury, and Retail but we're also mega excited about our Public AI platform which develops AI-assisted creative units in IAB display formats and reports performance in real-time. These tools have been tested on over 800 campaigns across the UK, Europe and the US so we're most proud of introducing who we are and exploring what we can do in Australia.
What area of digital do you personally work in and how do you hope to enhance this within your business?
I come from a media and digital agency background and I'm really passionate about making better ads. Helping the digital ecosystem evolve, when so much focus has been on the plumbing and personalisation that until now it's almost like we forgot about the creative that needs to feed it.
Please tell us what, as a child, you wanted to be 'when you grew up'?
My high-school careers advisor convinced me I should study as an Air traffic controller. Yet somehow I studied Marketing & Behavioural Psych at Uni and ended up working in agencies & digital marketing. I guess some days feel like monitoring multiple red flashes and helping people land safely.