Data-driven video advertising is about to look a whole lot different. As audience viewing preferences continue to shift towards watching video anytime and anywhere, and platforms and devices continue to multiply, the media industry is seeing video advertising evolve into a more robust format that can reach viewers whenever and wherever they are watching. Increasingly, that’s on digital screens: U.S. digital video ad spending is expected to increase by over 19% YoY in 2017 while TV ad spending looks to grow by merely 2%, per eMarketer.
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