OTT is bringing the crown jewel of broadcast content to the mobile masses.
Live sports is the most valuable — and expensive — content today, according to industry observers. In many cases, live sports is the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV completely. It’s also a new destination magnet in a sea of competitive streaming video offerings: In a recent Digital TV Europe survey of TV professionals cited by eMarketer, nearly 70% cited the ability to live stream sports and other time-sensitive content as differentiating factors for VOD services.
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