With the implementation of GDPR, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.
In this whitepaper by Quantcast, you’ll learn:
- How the IAB Europe framework works
- How a Consent Management Provider (CMP) solution built on the IAB framework operates
- Details about the Quantcast Choice CMP entering beta in March 2018
