Influencer marketing has continued to provide advertisers with authentic opportunities to tell their brand story to consumers. By leveraging the creative expression and organically grown audience from an influencer partner, a brand can reach new consumers and cultivate loyalty. To fully understand the importance influencers can have on a brand’s success, Rakuten Marketing helps bridge the gap to better realise the impact influencers have on consumers’ shopping behaviour.
This report uncovers global and regional insights into:
• What kind of influencers consumers engage with most often
• How consumer shopping behaviour is influenced by different types of influencers
• What consumers expect from an influencer and what can change a consumer’s relationship with an
influencer.
