The effort to ensure compliance with the European Union’s new General Data Protection Regulation (GDPR) does not stop at your front door or firewall. In recognition of the flow of data throughout the digital economy, the GDPR — which goes into effect May 25, 2018 — includes several provisions that require a company to work closely with its broad ecosystem of partners when processing the personal data of EU residents. These mutual dependencies and obligations will change how marketers select and work with vendors and service providers.
