The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, harmonises data privacy laws across Europe and impacts every company that touches the personal data of European Union residents. While the GDPR introduces significant changes for data security and compliance, it also compels marketers to forge new and stronger interactions with consumers built on trust, active engagement and mutual benefit.
The paper provides insights on:
- How the GDPR’s core principles and provisions impact day to day business activities
- How marketers should address their existing data
- Why data portability represents a new battleground for customer data allegiance
