With the growth of the video market, brand advertisers are realising that video advertising must be part of their marketing mix if they are to effectively reach them across a multitude of platforms.
Budgets are shifting from traditional media channels and the options available to brand advertisers and their agency partners to benefit from targeted advertising automation are widening.
Brands and agencies can gain even more value from their advertising dollars if they take the right steps in implementing a pure programmatic video advertising strategy.
Download the SpotX Whitepaper to learn:
- The value of including digital video in your marketing mix
- The benefits of programmatic buying
- How to implement a pure programmatic video advertising strategy
