Key takeaways
- Top retailers see double the growth in mobile’s share of transactions, widening the gap with average retailers in the space.
- Nearly four-in-ten transactions occurred on multiple devices and were completed on a mobile device almost a third of the time.
- Dedicated shopping apps dwarf the mobile web at all points on the path to purchase, from browsing products to the sale itself.
- Japan, UK and South Korea continue to lead the globe in mobile transactions, and smartphones are driving that growth.
