When every millisecond counts, it pays to be the fastest. And when you connect directly to major ad partners, you can reduce latency to single-digit milliseconds, which is literally almost nothing. That means more opportunities for your business, whether you’re buying, selling, processing, or aggregating. With an ever-growing network of major ad partners leveraging each other to speed transactions, Ad-IX is enabling businesses in every corner of the real-time ad-bidding industry, including DSPs and data aggregators, to serve faster results. Translation? More successes and more revenue for everyone.