In what is now starting to feel much like déjà vu, the AdTech and affiliate industry is again staring down the barrel of yet another update to the infamous ITP. The original engineering of this standard can’t solely be placed on the shoulders of Apple and WebKit but they are recognised as the instigators. As other browsers move to follow suit on increasing privacy it has been done at a more reasonable and calculated pace – giving AdTech and service providers time to adjust and deploy.
Commission Factory look to address some of these changes and also give you further insight into ITP 2.2, the expected changes and also the wider impact.
