The insights and data that comprise this report are culled from every campaign that ran with Innovid between January 1st, 2018 and December 31st, 2018 – a sample representing roughly one third of all U.S. video impressions. While these benchmarks provide a critical snapshot of the state of video advertising in 2019, we know that savvy marketers need more than data points and baselines to accurately assess their campaign performance. That’s why we’ll go beyond the numbers to provide insights powered by a combination of Innovid’s original data and a decade of experience as the only end-to-end video and connected TV advertising platform.
