Unruly surveyed 4,000 people globally about their understanding of the GDPR, whether they trusted brands – and who they thought should access their data.
The findings reveal low levels of consumer awareness about the new regulations, with only 58% of people in the UK and Germany having heard of the GDPR, but also show that businesses have much to gain if they can demonstrate responsible behaviour with customer data – 63% of consumers worldwide trust brands more when they are clear about how and where their data is used.
