What makes an ad tech partner trustworthy? Unruly set out to better understand what trust means for ad tech in 2018 and how advertisers are navigating these uncertain waters.
Unruly conducted a global trust survey of 350 senior level media buyers looking at a) how perceptions of trust vary across markets, and b) what are the key indicators of trust are when choosing an ad tech partner. The result? The Navigating the Landscape of Trust Whitepaper.
