Videology’s Quarter 2 2015, Australian Video Market At-A-Glance report shows that brands are increasingly seeking out converged programmatic strategies to help them make sense of the total audio visual (AV) market. With a strengthened focus on guaranteed, traded media, over Real-time Bidded (RTB) inventory, advertisers are taking a more considered approach to budget allocation.
In Australia, online video represents 7% of the total audio visual advertising market in terms of revenue. 6% of the 7% is traded upfront media, secured from broadcasters and premium publishers. Despite the noise in market around RTB, it only represents 1% of the total revenue in Australia’s AV market.
