Sydney, Australia, December 13, 2012 – Yahoo!7 today announced the addition of mobile Direct Response to its existing suite of performance advertising products.
The new Direct Response offering allows Australian advertisers to more efficiently run their Direct Response campaigns simultaneously across desktop, mobile and app audiences and environments.
Yahoo!7’s Commercial Director, Damon Scarr, said: “Yahoo!7 has a rapidly expanding mobile audience of 4.3 million Australians visiting the network every month. The launch of the new device agnostic Direct Response product is in response to the increased demand for integrating mobile into overall campaigns.”
“For some time now, we have successfully led the market with our device agnostic targeting and data capabilities. We’re excited to be offering Direct Response across mobile devices and providing advertisers new ways to make the most of their marketing and data assets at scale,” he continued.
Yahoo!7’s Direct Response combines a suite of world-class proprietary targeting tools, coupled with a local team of performance experts to drive relevance and campaign efficiency.
/ENDS
For further information please call or email:
Luke Cuell
PR Manager, Yahoo!7
tel: 02 8288 4817
mob: 0449 226 959
email: cuell@yahoo-inc.com
About Yahoo!7
Yahoo!7 (yahoo7.com.au) is one of the most comprehensive and engaging online destinations for Australian consumers and advertisers. Formed as a 50-50 partnership between the Seven West Media Group (ASX: SWM) and Yahoo! Inc. (Nasdaq: YHOO), Yahoo!7 brings together the successful Australian internet business, Yahoo! Australia & NZ, and the online assets and television and magazine content of the Seven Network, one of Australia’s leading media companies. The company also combines the strengths of Yahoo! search and communications capabilities and its global internet network, with Seven’s rich media and entertainment content and marketing capabilities.
