Applications for the IAB Australia Mentor Program August 2022 Intake are now open!

APPLICATIONS FOR OUR AUGUST 2022 INTAKE ARE NOW OPEN

IAB Australia’s Mentorship Program was launched in 2019 to support up and coming talent employed by our member companies. Spearheaded by the IAB Executive Technology Council, the Mentorship Program aims to provide a framework for the industry to collaborate and support rising digital media and advertising talent. The IAB Mentorship program exists as a professional development program for those currently working in digital media, and looking to further their career within the industry. 

All IAB Mentors are carefully vetted to ensure their suitability for the role by the Mentorship Committee and carefully matched with Mentees based on their expertise, experience and availability.

Criteria for Mentees
  • Less than 10 years’ experience in the digital advertising industry
  • Desire to further their career in the media and marketing industry
  • Work at an IAB Australia member organisation
Program Details
  • Each wave of the program runs for 6 months – this upcoming intake will run from August 2022 to February 2023
  • Minimum monthly catch ups between mentor and mentee either in person or virtually
  • The IAB will provide mentors and mentees with tools and recommendations on making the most out of the program
Next Steps
  • Think about why you would like support from an industry mentor
  • Review the amazing range of mentors below
  • Complete the application form by July 20.
  • You will receive a confirmation that we have received your application
  • You will be notified if you have a spot in the program by July 28.
Good luck and if you have any further questions about the program please email iabaustralia@iabaustralia.com.au


Register here!

  • MEET THE MENTORS

Each mentor has over 10 years experience in the media industry and are carefully vetted to ensure their suitability for the role by the Mentorship Committee. The IAB carefully places Mentors with their Mentees based on their expertise, experience and availability. Also we have listed the State they are based in for your reference,  but this doesn't mean you can't ask for a mentor in another state!  

Read more about our Mentors below.

Naomi Shepherd

NSW

Naomi is the Group Industry Director at Facebook.

As Group Industry Director at Facebook and Instagram, Naomi Shepherd works relentlessly at furthering Facebook’s mission to bring the world closer together. The Industries she works across cover FMCG, Retail and eCommerce where she is focused on helping businesses discover the power of mobile to grow their businesses. Prior to her remits of how millions of Australians discover their Facebook and Instagram newsfeeds on their mobiles, Naomi gained extensive experience from a career in broadcast and digital, both locally and in New York and the UK.

Read more here

Amy McCormack

NSW/QLD

Amy is the MD and Founder of A&A Digital Services.

Amy has been part of the digital media industry since the late 1990’s, working her way through ad operations, media sales, sales strategy and product management at some of Australia’s largest media organisations. In 2011, with a young family and having noticed a gap in the local market around ad ops and ad tech support, she launched her own business A&A Digital focusing on providing high quality, locally-based support for publishers and agencies around ad ops, ad tech, programmatic and training.

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Angus Keene

NSW

Angus is the Acting, Managing Director at Twitter

Angus is a business leader with over 20 years of experience working with leading local and global digital businesses. Angus is currently the Acting Managing Director, responsible for leading the strategy, revenue, and local operations for the platform across Australia and New Zealand. Since joining Twitter, Angus has become instrumental in the rapid growth and adoption of its social, native video, and premium content solutions. Angus is passionate about mentoring and supporting the next generation of digital leaders through the IAB mentorship program

Read more here

Gai Le Roy

NSW

Gai is the CEO at IAB Australia.

Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising. Gai has worked in the media industry for 30 years and the digital ad industry since 1998. Prior to running the IAB Gai held senior data, strategy and research roles at Fairfax Media, Nielsen, ninemsn & Gateway Research. Gai is a global leader in cross media measurement, effectiveness and strategy as well as building and managing teams that help close the divide between digital and traditional marketing.

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Dan Robins

NSW

Dan is the Director - CMO Advisory at PwC Australia. 

Across his 15 year career Dan has worked with some of the biggest brands in the UK, Australia and across the APAC region advising on their media investment and data-led media approaches. Dan has a deep understanding of media technology and data on both the buy and sell sides and how their application can drive business growth for brands. Having a background on both the buy and sell side gives Dan a reasonably unique perspective. He is a firm believer in doing what feels right at the time and building a story rather than pre-designing a destination where all careers need to end up at.

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Andrew Brain

NSW

Andrew is the Director Audience Intelligence, Seven West Media

Andrew manages Seven’s robust first party data strategy and is responsible for the creation and development Seven’s market-leading audience intelligence platform, 7REDiQ – which combines Seven’s first-party data of registered and addressable 7plus users with extensive second-party data partnerships.

Hailing from the United Kingdom, Andrew started his career in digital publishing before moving to Australia and working for leading marketing and media companies including, Bauer, Adshel, ARN and Pacific Magazine as Digital Director and National Sales Director.

During his career, Andrew has led industry-leading initiatives, including connecting the first ever sync of linear radio and digital OOH ads.

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Dan Richardson

NSW

Dan is the  Head of Data, APAC at Yahoo.

Dan has 14+ years experience in teaching others and building diverse teams of thinkers who make complex things simple. As Head of Data, APAC at Yahoo, Dan’s role is to shape the commercial data strategy and deliver effective audience engagement solutions to Yahoo’s agency, brand and publisher partners. Prior to Yahoo, Dan served as digital director at Mediacom and helped launch Accuen with Omnicom Group Australia. Dan is a frequent presenter at IAB and Industry events across APAC and was previously co-chair of IAB Australia’s Data Council. He previously served as a board director for the International Advertising Association (IAA) and president of the IAA's Young Professionals.


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Sarah Goodwin

QLD

Sarah is the Head of Tech Network Partnerships at News Corp 

Sarah is the Head of Tech Network Partnerships at News Corp, working to commercialize News Corp's content wherever audiences want to consume it. Sarah has worked in the media industry for over 15 years, first in agencies and then at media owners such as News Corp, Seven and Nine across both sales and strategy roles, predominantly in digital and strategy roles.  Sarah is passionate about developing talent in the media industry, having recently led sales capability for News Corp's national sales teams and delivering Leadership programs for leaders across the organization.

Read more here

Ricky Chanana

NSW

Ricky is the Head of Sales AUNZ at Twitch.

Ricky Chanana is the Head of Sales for Twitch ANZ, where he believes in utilising consumer research, actionable insights and market awareness to help his clients supercharge their business results. He has worked in the advertising industry for over 16 years and has extensive experience on both the buy and sell sides. Throughout his career at media agencies and publishers, he has worked with major global and local brands within prominent categories, including FMCG, auto, finance and retail. Prior to joining Twitch, Ricky was the Managing Director of Unruly for three years where he led the sales, operations and other business functions. 

Read more here

Nicole Bence

NSW

Nicole is the Network Digital Sales Director at Seven. 

Nicole currently leads Seven West Media’s digital commercial team. Prior to SWM, Nicole has worked at a broad range of media organisations including Pacific Magazines, News Corp, NOVA and Kidspot.

Read more here

Jonas Jaanimagi

VIC

Jonas is the Technology Lead for IAB Australia.

Jonas has been working as a Technology Lead for IAB Australia since January 2017, having previously been a board member for almost 5 years. Prior to this he was Head of Media Strategy and Operations as well as Head of Media at REA Group. Over the past 20 years Jonas has direct experience in AdOperations, Publishing, Ad Sales, Partnerships, Product and management.

Read more here

Gareth Tomlin

NSW

Gareth is General Manager Data Insights - Paramount ANZ.

Gareth  is responsible for research, data strategy, analytics and insights at Paramount Australia & New Zealand, including the Content, Advertising Sales and Digital divisions.

In July 2018, Gareth was appointed General Manager of Data, Insights and Analytics, responsible for building Network 10’s data-driven advertising capability and embedding the data and analytics departments.

Gareth joined Network 10 from The Nielsen Company’s television audience measurement division as Research Manager in September 2012 and was appointed Head of Research in November 2016.

He is a Director on the Board of audience measurement company, OzTAM and also sits on the Interactive Advertising Bureau (IAB) Measurement Council. 

Read more here

Jessica Miles

NSW

Jessica is the Country Manager at Integral Ad Science.

In this role, she leads the business’ commercial efforts, responsible for planning and executing the go-to-market strategy and business objectives.

Jessica has been leading teams for over a decade to develop, deliver and delight clients across the globe. She has extensive experience in advertising technology, holding sales roles at InMobi, Pocketmath, and Fairfax Media, and is highly proficient in sales leadership, strategy development, and stakeholder engagement.

She is a new (and very proud!) mum and is passionate about Women's leadership and representation across all facets and levels of business.

Read more here


Poppy Hill

NSW

Poppy is the Managing Director APAC at OpenSlate.

Over the last seven years, Poppy has been developing programmatic marketplaces and commercial strategies in senior positions at InMobi, Multi-Channel Network and Network 10. She played an integral role in launching Network 10's video on demand platform 10play and was the head of programmatic at InMobi where she launched and was responsible for their Australia and New Zealand marketplace. Poppy is currently the Managing Director APAC of OpenSlate, an independent provider of video content ratings and brand safety solutions across the world's largest digital platforms YouTube and Facebook. 

Read more here

Lachlan McDivitt

NSW

Lachlan is the Senior Director, Trading at The Trade Desk.

Lachlan is a senior executive at The Trade Desk and leads the trading team in ANZ, he is also a member of the ANZ leadership team. In his role, he is responsible for enabling leading agencies and brands to generate the greatest value from The Trade Desk’s technology to create real business outcomes for partners and brands. Lachlan brings over a decade of industry experience spanning publisher, agency trading desk and technology businesses in The United Kingdom and Australia. Lachlan is a recognised leader who has specialised in programmatic media buying and monetisation over the past 8 years.

Read more here

Davor Vilusic

VIC

Davor is the Commerical Director, (strategy, trading, ad-operations) at carsales.

Davor is a passionate media professional with over 16 years of commercial experience across complimentary digital channels in affiliate marketing, programmatic and data marketplace, online classifieds and media agency. In his current role, Davor is carsales’ Commercial Director of Media, with leadership over Strategy, Trading and Ad Operations. Prior to joining carsales he was Group Managing Director at Audience360 and previously spent over 7 years with Dentsu ANZ.

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Jonathan Mandel

VIC

Jonathan is Head of Digital Sales & Operations at Southern Cross Austereo.

A true Jack of all trades, Master of none. After completing a Commerce degree and a lap of the map, Jonathan started to freelance in SEO/SEM which led to further study in Digital Media. The next decade was spent absorbing everything that could be so sophisticatedly defined as “cool shit”. Learning from the school of DIY he developed an insistence (read: stubbornness) to know how everything worked so it could always be fixed when broken. In the early days, this meant designing and trafficking the same Mrec before moving into the world of Social Media and then later to Strategy.
These day it means heading up Sales, Operations, Product & Strategy teams whilst turning up the volume of Digital Audio throughout the Australian media industry.
Jonathan sits on the IAB audio council and still remembers how to traffic a campaign.
.

Read more here

Josh Hover

NSW

Josh is a Digital Director at PHD Sydney.

Currently working across Volkswagen, Audi, Skoda and Cupra Josh has been at PHD for 6 years. In his role, he is responsible for delivering digital strategic work across paid, earn and owned media and delivering/maintaining data strategies for the brands.

Josh has worked across Virgin Australia, Volkswagen Group Australia and Unilever. Josh is recognised as a digital leader within the PHD Media specialising in Programmatic, Search, Social and Data/Tech.

Read more here

Amy Jansen-Flynn

QLD

Amy is Country Manager, ANZ at Adform. 

Amy is a digital tech leader with more than 15 years’ experience in Media. She has led commercial and product teams across both programmatic supply and demand, and data strategy. Amy is fiercely passionate about equality, effective leadership and emerging talent. She’s driven by transparency, commercial strategy and disruptive product ideation/development. She is also an enthusiastic home cook and wine drinker, and spends most of her spare time chasing around her two wild little girls.

Read more here

David Haddad

NSW

David is the Managing Director at Unruly

Ad industry veteran David Haddad is the ANZ Managing Director for leading advertising platform, Unruly. Based in Sydney, Australia, he is responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing a strong brand reputation in the region for Unruly and driving forward its new cross-screen capabilities, including CTV, In-App and InStream. Haddad brings with him two decades of experience, working in the advertising industry across a variety of different senior agency roles in Australia and Singapore, including trading, planning, client management, strategy and agency management. Prior to joining Unruly, David was the CEO of IPG Mediabrands Singapore, overseeing agencies including UM, Initiative, Matterkind and Reprise. Previously, he was the General Manager of UM Sydney, leading the office operations and client management function. In 2017, David was featured in Campaign Asia’s 40 Under 40.

Read more here

Natalie Stanbury

NSW

Natalie is the Research Director at IAB Australia. 

Natalie has been working as Director of Research at the IAB Australia since February 2019. In her role Natalie works with the IAB Audience Measurement Council in developing the industry standard audience measurement methodology and with the IAB Ad Effectiveness Council to refine the best methods to assess the impact of advertising. She also works on research projects and initiatives to support the continued investment in digital advertising in Australia. Natalie has gained extensive research expertise and industry experience from her previous positions as Research Director at News Corp Australia, Head of Research & Insights at Fairfax Media, as well as working with ninemsn and Ticketek.

Read more here

Kali Guillias

VIC

Kali is Lead Director, Client Strategy at The Trade Desk.

Kali leads client services and strategy for The Trade Desk’s agency & brand partnerships in the Melbourne market. After four years in The Trade Desk's Singapore office, where she led a cross-functional team supporting the highest growth partnerships across Southeast Asia, Kali became The Trade Desk’s first employee in Melbourne and is currently building a diverse and talented team on the ground.
Kali has over ten years of marketing experience, including a range of leadership roles at high-growth ad tech companies, spanning across North America and APAC. Prior to The Trade Desk, Kali was one of the founding members of Tiger Pistol, a successful Melbourne-based ad tech start-up.
Kali is passionate about connecting with people and helping others achieve their personal and career ambitions. One of her recent passion projects has been launching the ANZ Chapter for The Women in Programmatic Network, a NFP community centred around supporting, educating and raising the profiles of women within the programmatic industry.

Read more here

Kate Beddoe

NSW

Kate Beddoe is the Director of News partnerships in APAC.

Prior to joining Google in July 2015 Kate had been working in the Australian media industry for over 20 years, the last 15 in digital roles in both pure digital business and traditional media companies.
Her focus is on bringing the best of Google to news partners in the region and making sure that the
unique needs of the region are well reflected in Google’s approach to the news ecosystem. She is
responsible for bringing Google’s News products and programs to life for the region.
As a former journalist in magazine and digital newsrooms Kate is committed to using storytelling to
drive real business outcomes, for Google and its news partners in APAC. In her time she's created
new teams, walked in to manage old ones, owned P&Ls and operated in environments where she had
influence but no control. All of which makes her excited and empathetic to the challenges faced in the
modern news ecosystem.
When not working, Kate enjoys to travel with her husband and two amusing children.

Read more here

Kelly Wearmouth

NSW

Kelly is the GM of Amazon Ads for Australia and New Zealand.

 In this role she is responsible for the launch, build out and day to day running of the Advertising business.
Kelly joined Amazon in 2013 where she worked in the UK team managing Consumer Electronics clients. Following this she was the founding member of the Global Accounts Team providing C-Level support to some of the world’s largest FMCG businesses; Nestle, Philips and RB. During this role Kelly relocated to Amazon’s Headquarters in Seattle where she then went on to spend two years working with the US Telco vertical. In February 2019 she made the move to Sydney. Prior to Amazon Kelly worked for Telefonica Digital, Microsoft and Unilever.
Kelly holds a BA in Marketing from Plymouth University and an MRS Advanced Certificate in Market and Social Research practice

Read more here

Nicole Prior

NSW

Nicole Prior
Managing Director AUNZ, Xandr

Nicole is responsible for continuing the momentum built by the team in developing Australia’s premium video marketplace and Xandr’s continued success in helping advertisers and agencies drive returns on their programmatic advertising investments.
With more than 20 years of media experience, Nicole is highly regarded as a thought leader with expertise at the forefront of the commercial and investment side of the media industry. Previously, Nicole was UM Australia’s Chief Media Partnership Officer. Before that she held senior positions at some of Australia’s leading media agencies, including Ikon Communications, Mediacom, and Starcom, as well as senior sales roles for broadcasters Network Ten and Seven Network.
Prior has broad experience in client categories including banking and finance, FMCG, automotive, travel, telco and tech, and is well-known for having a growth mindset and leading high performing teams. Her understanding of the nuances of the Australian media market to ensure strong client outcomes are second to none.
Nicole is also an advisory board member of the Sony Foundation, which aims to improve the health and wellbeing of young Australians in need.

Read more here

Paul Bates

VIC

Paul Is  National Sales Director for the Media division of the REA Group. 

With leadership across sales, content and programmatic teams. Paul has more than 20 years experience in media and marketing across the UK and Australia. Prior to joining REA Group Paul was the National Sales Director at Yahoo7.

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Rhys Williams

NSW

Managing Director of Large Customer Sales, Google Australia/NZ

Rhys Williams is Google’s Managing Director of Large Customer Sales, Australia/NZ, where he leads a team of sales and product specialists to help marketers, agencies and partners to harness the power of Google’s advertising, measurement and technology solutions. Rhys is a member of Google’s AUNZ Leadership team, is an active industry speaker and represents Google on the IAB Australia board. Rhys holds a Bachelor of Commerce (Maj. Marketing) from UWS in Sydney.
Rhys thrives at the intersection of media and technology, and is passionate about the transformative role that digital technology plays in marketing and media.

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Jenny Parkes

VIC

Jenny is the Managing Diretor, Audience360

Jenny has extensive experience across the media landscape including Programmatic, Location, Publisher and Broadcast. She is a passionate leader with a focus on creating high performance teams with company values and culture at the heart. Her career kicked off on the commercial side in media sales and then progressed to general management with full P&L responsibility.
In her current role at Audience360 she leads a business that is at the forefront of programmatic audience targeting and works with some of Australia’s leading publishers such carsales, Webjet, Mozo and AFL.com.au to help them monetise their audiences


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Rich Howells

QLD

Rich is the Head of Digital Commercial at ARN.

Rich has been in digital media for over 17 years and was one of the first people in Australia to deliver a programmatic display campaign in 2010.
He began his career at a start-up Digital Sports Publisher in London in 2005 in an operations team trafficking Banners and hyperlinks.
Acquisitions and mergers of businesses soon followed and so he swiftly moved to the corporate world as part of News Corp’s BSkyB properties.
Since moving to Australia, Rich has experience across AdNetworks, Technology, Publishers, Operations, Sales, Product & Partnerships and has more recently thrown himself into the ever-evolving world of Digital Audio. Every business he’s worked in has either been acquired or been the acquirer.
He’s recently relocated to the sunshine state and is very much enjoying life with his family by the beach.

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Sarah Keith

NSW

Sarah is the Group Managing Director of Active International and Involved Media.

In her Group MD role across two very different but complementary businesses Sarah works with clients to ensure that can achieve more with media.
Building on her thirty years in the industry with publishers and a big holding company and Sarah believes in putting clients at the heart at what we do.
To do that you have to be genuinely ego less and its that approach she also takes into her side hustle as an accredited IECL coach.
She also believes that people before profit is a sustainable strategy for business - a view gained from working two public broadcasters in the UK and Australia and a stint of consultancy for an eye hospital in Tamil Nādu province India.


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Yasmin Sanders

NSW

Yasmin Sanders is the Australia Managing Director at Samba TV.

Yasmin is leading strategy and execution for Australia’s progressive advanced TV space. Prior to joining Samba TV, Yasmin ran her own consultancy business for media and advertising technology clients looking to diversify and grow their revenue by building innovative market-first solutions. Previously, she held senior roles at companies like Verizon Media and ViacomCBS-owned Network 10


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Mark Serhan

NSW

Mark is a Senior Account Director at Xandr.

Mark has a rich history on the Publisher and Tech side of the industry having held senior positions at Microsoft, Nine and AOL across Sales and Operations. Mark is Xandr’s Video Specialist and Commercial lead across Xandr’s Broadcasters including Nine, Seven, Ten, SBS and Foxtel Media.

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Sorrel Osborne

NSW

Sorrel is Head of Growth for Playground XYZ

As Head of Growth, she oversees P&C, new markets, recruitment and works alongside the CEO on global strategy. With over a decade in media ,Sorrel has worked on publisher side for Conversant Media as COO and in Martech for Audience Republic as Head of Operations and Commercial. Sorrel has always overseen commercial and operational functions of media businesses and is passionate about delivering innovative solutions to the global media industry.

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Yun Yip

NSW

Yun is the General Manager at Foxcatcher.

With over 18 years in the advertising industry. Her foundation was set in media agencies - successfully delivering key accounts success in strategy and planning, across TV, radio and outdoor. Her digital and technology career was born out of a passion to connect brands and consumers more effectively. In the last 5 years, Yun has been an active voice in the Ad Tech industry. Through her most recent roles as a leader at HYP and global DSP powerhouse MediaMath, she was able to drive advocacy for programmatic and data strategy uptake amongst brands and agencies, as well as lead suite of initiatives that ranged from mentoring to workplace diversity and women empowerment.”

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Chris Eden

NSW

Chris is Head of Programmatic Media, Google Australia & New Zealand

Chris leads a team of Programmatic Media Specialists across Australia and New Zealand and is part of the Google Marketing Platform leadership team. In his role Chris helps marketers, agencies and partners to harness the power of Google’s advertising technology solutions to deliver business value.
Chris has ~15 years experience in industry across the UK and Australia and has worked across a wide range of verticals and roles including client, agency, publisher and tech sides of the equation. He is an experienced leader of direct and cross-functional teams with a strong track record in operations, solution design and enterprise sales (tech & media).
Chris is also an active industry speaker and a member of the IAB’s Executive Technology and Digital Out of Home Councils. 

Read more here

Mason Rook

NSW

Mason is the Commercial Director, Sales & Operations Australia, New Zealand at The Guardian

Mason is a passionate and driven business leader with over 15 years of experience in senior roles within some of Australia's most iconic media organisations such as The Guardian, ARN, Mi9/ninemsn, Nine, Daily Mail & Seven Network. Mason is passionate about creating an environment where everyone feels welcome and supported to deliver their best, building teams who embrace individuality and unlocking their potential through mentoring, encouragement & a strong leadership vision.
In his current role he leads the sales, brand funded content, programmatic, strategy, research, ad operations & design teams.

Read more here


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