Applications for the IAB Australia Mentor Program February 2022 Intake are now open!

APPLICATIONS FOR OUR FEBRUARY 2022 INTAKE ARE NOW OPEN!

IAB Australia’s Mentorship Program was launched in 2019 to support up and coming talent employed by our member companies. Spearheaded by the IAB Executive Technology Council, the Mentorship Program aims to provide a framework for the industry to collaborate and support rising digital media and advertising talent. The IAB Mentorship program exists as a professional development program for those currently working in digital media, and looking to further their career within the industry.

All IAB Mentors are carefully vetted to ensure their suitability for the role by the Mentorship Committee and carefully matched with Mentees based on their expertise, experience and availability.

Criteria for Mentees
  • Less than 10 years’ experience in the digital advertising industry
  • Desire to further their career in the media and marketing industry
  • Work at an IAB Australia member organisation
Program Details
  • Each wave of the program runs for 6 months – this upcoming intake will run from February 2022 to August 2022
  • Minimum monthly catch ups between mentor and mentee either in person or virtually
  • The IAB will provide mentors and mentees with tools and recommendations on making the most out of the program
Next Steps
  • Think about why you would like support from an industry mentor
  • Review the amazing range of mentors below
  • Complete the application form by December 24.
  • You will receive a confirmation that we have received your application
  • You will be notified if you have a spot in the program by January 31
Good luck and if you have any further questions about the program please email iabaustralia@iabaustralia.com.au


Register here!

  • MEET THE MENTORS

Each mentor has over 10 years experience in the media industry and are carefully vetted to ensure their suitability for the role by the Mentorship Committee. The IAB carefully places Mentors with their Mentees based on their expertise, experience and availability. Also we have listed the State they are based in for your reference,  but this doesn't mean you can't ask for a mentor in another state!  

Read more about our Mentors below.

Naomi Shepherd

NSW

Naomi is the Group Industry Director at Facebook.

As Group Industry Director at Facebook and Instagram, Naomi Shepherd works relentlessly at furthering Facebook’s mission to bring the world closer together. The Industries she works across cover FMCG, Retail and eCommerce where she is focused on helping businesses discover the power of mobile to grow their businesses. Prior to her remits of how millions of Australians discover their Facebook and Instagram newsfeeds on their mobiles, Naomi gained extensive experience from a career in broadcast and digital, both locally and in New York and the UK.

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Amy McCormack

NSW/QLD

Amy is the MD and Founder of A&A Digital Services.

Amy has been part of the digital media industry since the late 1990’s, working her way through ad operations, media sales, sales strategy and product management at some of Australia’s largest media organisations. In 2011, with a young family and having noticed a gap in the local market around ad ops and ad tech support, she launched her own business A&A Digital focusing on providing high quality, locally-based support for publishers and agencies around ad ops, ad tech, programmatic and training.

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Angus Keene

NSW

Angus is the Acting, Managing Director at Twitter

Angus is a business leader with over 20 years of experience working with leading local and global digital businesses. Angus is currently the Acting Managing Director, responsible for leading the strategy, revenue, and local operations for the platform across Australia and New Zealand. Since joining Twitter, Angus has become instrumental in the rapid growth and adoption of its social, native video, and premium content solutions. Angus is passionate about mentoring and supporting the next generation of digital leaders through the IAB mentorship program

Read more here

Gai Le Roy

NSW

Gai is the CEO at IAB Australia.

Gai is the CEO of IAB Australia which is the peak advocacy, research & standards body representing digital media and advertising. Gai has worked in the media industry for 30 years and the digital ad industry since 1998. Prior to running the IAB Gai held senior data, strategy and research roles at Fairfax Media, Nielsen, ninemsn & Gateway Research. Gai is a global leader in cross media measurement, effectiveness and strategy as well as building and managing teams that help close the divide between digital and traditional marketing.

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Dan Robins

NSW

Dan is the Director - CMO Advisory at PwC Australia. 

Across his 15 year career Dan has worked with some of the biggest brands in the UK, Australia and across the APAC region advising on their media investment and data-led media approaches. Dan has a deep understanding of media technology and data on both the buy and sell sides and how their application can drive business growth for brands. Having a background on both the buy and sell side gives Dan a reasonably unique perspective. He is a firm believer in doing what feels right at the time and building a story rather than pre-designing a destination where all careers need to end up at.

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James Bayes

NSW

James is the General Manager ANZ at The Trade Desk. 

James Bayes brings nearly twenty years of experience in senior digital, sales leadership, technology, and media agency roles in Australia, the United Kingdom, and the United States. He joined The Trade Desk from Seven Network where he led all aspects of the company’s digital commercial operations. James has been at the forefront of data-driven addressable TV in Australia, and brings a wealth of hands-on experience in the rapid transformation of the broadcast industry and IP-delivered video. James is a graduate of the University of Melbourne, and is based in The Trade Desk’s Sydney office.

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Sev Celik

NSW

Sev is the Commercial Director at Tonic Media.

Sev is an experienced Commercial Director and a leader with a proven track record of outstanding commercial success. She has spent her extensive media background responsible for commercial management and development of sales and revenue channels. Her broad experience is across publishing, media, NGO and technology industries, including roles at News Ltd, Fairfax Media, Carat, eBay and UnLtd. Currently Sev is Commercial Director at Tonic Media Network – Australia’s biggest DOOH and online health and wellbeing publisher who’s aim is to improve the health literacy of all Australians. This is a role that combines her passion for media but also her passion for media to do “Good” which is why she also remains an ambassador for our industry’s foundation UnLtd.


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Sarah Goodwin

QLD

Sarah is the Capability and Culture Lead for the national client facing team at News Corp 

Sarah has worked in the media industry for over 15 years, first in agencies and then at media owners such as News Corp, Seven and Nine across both sales and strategy roles, predominantly in digital.

In her current role Sarah is responsible for developing and delivering targeted capability programs for the national sales team that produce business results through people capability and facilitating leadership programs to help build a thriving performance culture. 

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Ricky Chanana

NSW

Ricky is the Head of Sales AUNZ at Twitch.

Ricky Chanana is the Head of Sales for Twitch ANZ, where he believes in utilising consumer research, actionable insights and market awareness to help his clients supercharge their business results. He has worked in the advertising industry for over 16 years and has extensive experience on both the buy and sell sides. Throughout his career at media agencies and publishers, he has worked with major global and local brands within prominent categories, including FMCG, auto, finance and retail. Prior to joining Twitch, Ricky was the Managing Director of Unruly for three years where he led the sales, operations and other business functions. 

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Nicole Bence

NSW

Nicole is the Network Digital Sales Director at Seven. 

Nicole currently leads Seven West Media’s digital commercial team. Prior to SWM, Nicole has worked at a broad range of media organisations including Pacific Magazines, News Corp, NOVA and Kidspot.

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Jonas Jaanimagi

VIC

Jonas is the Technology Lead for IAB Australia.

Jonas has been working as a Technology Lead for IAB Australia since January 2017, having previously been a board member for almost 5 years. Prior to this he was Head of Media Strategy and Operations as well as Head of Media at REA Group. Over the past 20 years Jonas has direct experience in AdOperations, Publishing, Ad Sales, Partnerships, Product and management.

Read more here

Ilda Jamison

NSW

Ilda is the Managing Director ANZ at Quantcast.

As the Managing Director of Quantcast Australia and New Zealand, Ilda is excited to partner with brands, agencies and publishers to tap into AI and machine learning technology that can help improve audience understanding, unlock automated insights, improve marketing performance, and drive results at scale for business success. With almost 20 years of international and local experience, Ilda has held executive positions within top global and fast-growing start-ups in the online publishing, data and advertising technology industries. Ilda is passionate about people and technology, leads with a people-first approach, and mentors by focusing on professional growth and development to help individuals reach their desired goals.. 

Read more here

Andrea Prince

Hong Kong

Andrea is the Senior Director People Operations APAC at The Trade Desk

Andrea believes we can express our greatest potential when we’re supported to perform our best. She knows from experience that the best outcomes of a business are delivered through its people. Andrea is a strategic and authentic leader and trusted business partner, with a talent for developing people, driving positive change, and building organisations with professionals who are aligned to an innovative culture. An integral part of every organisation she works with, she contributes significant HR experience combined with evidence-based coaching for a more human way of doing business. She has built a reputation for coaching high calibre professionals, meeting challenges, and leading teams to deliver great outcomes. She is currently Sr Director of HR, APAC for the Trade Desk where she has is building out the HR function, as TTD scales across APAC. She has also worked in media, finance and fintech organisations.

Read more here


Poppy Hill

NSW

Poppy is the Managing Director APAC at OpenSlate.

Over the last seven years, Poppy has been developing programmatic marketplaces and commercial strategies in senior positions at InMobi, Multi-Channel Network and Network 10. She played an integral role in launching Network 10's video on demand platform 10play and was the head of programmatic at InMobi where she launched and was responsible for their Australia and New Zealand marketplace. Poppy is currently the Managing Director APAC of OpenSlate, an independent provider of video content ratings and brand safety solutions across the world's largest digital platforms YouTube and Facebook. 

Read more here

Lachlan McDivitt

NSW

Lachlan is the Senior Director, Trading at The Trade Desk.

Lachlan is a senior executive at The Trade Desk and leads the trading team in ANZ, he is also a member of the ANZ leadership team. In his role, he is responsible for enabling leading agencies and brands to generate the greatest value from The Trade Desk’s technology to create real business outcomes for partners and brands. Lachlan brings over a decade of industry experience spanning publisher, agency trading desk and technology businesses in The United Kingdom and Australia. Lachlan is a recognised leader who has specialised in programmatic media buying and monetisation over the past 8 years.

Read more here

Davor Vilusic

VIC

Davor is the Commerical Director, (strategy, trading, ad-operations) at carsales.

Davor is a passionate media professional with over 16 years of commercial experience across complimentary digital channels in affiliate marketing, programmatic and data marketplace, online classifieds and media agency. In his current role, Davor is carsales’ Commercial Director of Media, with leadership over Strategy, Trading and Ad Operations. Prior to joining carsales he was Group Managing Director at Audience360 and previously spent over 7 years with Dentsu ANZ.

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Jonathan Mandel

VIC

Jonathan is Head of Digital Sales & Operations at Southern Cross Austereo.

A true Jack of all trades, Master of none. After completing a Commerce degree and a lap of the map, Jonathan started to freelance in SEO/SEM which led to further study in Digital Media. The next decade was spent absorbing everything that could be so sophisticatedly defined as “cool shit”. Learning from the school of DIY he developed an insistence (read: stubbornness) to know how everything worked so it could always be fixed when broken. In the early days, this meant designing and trafficking the same Mrec before moving into the world of Social Media and then later to Strategy.
These day it means heading up Sales, Operations, Product & Strategy teams whilst turning up the volume of Digital Audio throughout the Australian media industry.
Jonathan sits on the IAB audio council and still remembers how to traffic a campaign.
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Read more here

Esther Carlson

NSW

Esther is General Manager at Bench

Esther oversees the Bench Performance, Media & Partnerships and Client Management teams in the ANZ region. Backed by her impressive experience as the Australian leader of a global adtech and martech company, her focus is enabling programmatic and delivering business outcomes for clients. She combines this with a passion for leading, developing and empowering high achieving teams

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Amy Jansen-Flynn

QLD

Amy is the Senior Product Manager of AdTech at REA.

Amy is a digital tech leader with more than 15 years’ experience in Media. She has led commercial and product teams across both programmatic supply and demand, and data strategy. Amy is fiercely passionate about equality, effective leadership and emerging talent. She’s driven by transparency, commercial strategy and disruptive product ideation/development. She is also an enthusiastic home cook and wine drinker, and spends most of her spare time chasing around her two wild little girls. 

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David Haddad

NSW

David is the Managing Director at Unruly

Ad industry veteran David Haddad is the ANZ Managing Director for leading advertising platform, Unruly. Based in Sydney, Australia, he is responsible for accelerating the company’s growth in the key Australian and New Zealand markets, working closely with key strategic partner News Corp Australia in cementing a strong brand reputation in the region for Unruly and driving forward its new cross-screen capabilities, including CTV, In-App and InStream. Haddad brings with him two decades of experience, working in the advertising industry across a variety of different senior agency roles in Australia and Singapore, including trading, planning, client management, strategy and agency management. Prior to joining Unruly, David was the CEO of IPG Mediabrands Singapore, overseeing agencies including UM, Initiative, Matterkind and Reprise. Previously, he was the General Manager of UM Sydney, leading the office operations and client management function. In 2017, David was featured in Campaign Asia’s 40 Under 40.

Read more here

Natalie Stanbury

NSW

Natalie is the Research Director at IAB Australia. 

Natalie has been working as Director of Research at the IAB Australia since February 2019. In her role Natalie works with the IAB Audience Measurement Council in developing the industry standard audience measurement methodology and with the IAB Ad Effectiveness Council to refine the best methods to assess the impact of advertising. She also works on research projects and initiatives to support the continued investment in digital advertising in Australia. Natalie has gained extensive research expertise and industry experience from her previous positions as Research Director at News Corp Australia, Head of Research & Insights at Fairfax Media, as well as working with ninemsn and Ticketek.

Read more here

Peta Crum

NSW

Peta is the Commercial Director Australia/New Zealand at NBCUniversal Media, LLC

Peta's current role is to create opportunities that support the business objectives by collaborating with all departments to collectively focus and drive new revenue opportunities and capitalise on the existing. Peta also oversees the research and insights division to identify strengths and opportunities within NBCU and in market to identify revenue strategies that build scale, create innovation and maximise ROI to the business. A core focus for Peta is to develop amazing ideas which leads to great partnerships that anchor solutions for advertisers. Peta has a marketing background with extensive media and entertainment experience across Subscription television, Free to Air, publishing and digital. Her passion is to collaborate with enthusiastic talent and motivate a dynamic team to create great partnerships, leading to rewarding results.

Read more here

Rachael Townsley

NSW

Rachael is Head of Marketing at Quantcast

Rachael joined Quantcast in 2017 to lead marketing across the APAC region. She is responsible for driving business growth with an integrated marketing approach, focusing on building the brand, driving demand and creating community. Rachael has more than 13 years' experience in Australia and the UK where she has held senior positions in B2B and B2C marketing. She spent more than a decade in marketing having held roles at The Walt Disney Company, NBC Universal and ITV. Prior to Quantcast, Rachael was Head of Marketing and Communications for Pandora (music) and Trade Marketing lead for Southern Cross Austereo. In 2021, Rachael was recognised as an AdNews Emerging Leader, was a finalist in B&T's 2019 Women in Media Awards and Broadcast Hotshots' “30 under 30 to watch” in 2013.
 

Read more here

Lauren Smith

VIC

Lauren  is the General Manager  - Product Media & Auto

Lauren is a leader who has successfully built brands and products for over 12 years in fast paced growing global businesses.
Her experience spans management of digital products and platforms, multi-channel marketing and media, customer experience and creative strategy, and building high performing teams. Passionate about delivering outcomes for her customers and nurturing talent, in her current role, Lauren heads up commercial products at carsales, providing world-class solutions for marketers and auto brands in Australia and internationally.
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Imran Masood

NSW

Imran is the Country Manager, ANZ for Double Verify.

Imran is a commercial leader with over 17 years of experience across Agency Holding Groups, Ad Technology, Programmatic Advertising, TV & Digital sales, TV & Film Production, and Branded Content. His experience across multiple sectors within the industry has provided clients with an excellent cross-functional understanding of media businesses and emerging technology. Imran is well-versed in the area of 3rd party technologies such as Brand Safety, Ad Fraud, Viewability, Ad-serving, DCO, Programmatic. Apart from his day job, Imran is also an avid runner, cricket and rugby fanatic, foodie in training, and father of 2 beautiful young boys.

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Adele Wieser

NSW

Adele is the Regional Managing Director APAC at Index Exchange 

Adele has over 12+ years digital experience and 8+ years in programmatic, and has secured a reputation as one of the top authorities on programmatic media trading in Australia and the broader APAC region.Adele got her first taste of the power of technology in the digital ecosystem straight out of university, optimising the performance campaigns for advertisers at two market leading publishers in Australia. For Adele, technology has allowed her to develop a childhood love of solving puzzles into a career focused on tackling complex issues for digital publishers and buyers.Making the transition into the technology space in early 2012, Adele furthered her expertise in programmatic by working with exchange technology and began consulting for CoLab Media Consulting in 2016 before her appointment as Country Manager at Index Exchange in 2017. As one of the first employees in APAC, she was tasked with growing IX’s footprint by building a team and educating publishers and buyers on the promise of programmatic media. In 2019, Adele was appointed as Regional Managing Director and is responsible for overseeing the company’s operations, strategic direction and future growth opportunities for the APAC region. 

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Richard O'Sullivan

VIC

Richard is the Vice President and General Manager AUNZ at InMobi. 

Richard is the Vice President & General Manager for Australia & New Zealand at InMobi. He brings a global perspective with over 20 years of experience in the marketing industry, having worked for technology & media companies across London, Dubai, Singapore, New York, Sydney & Melbourne. His earlier stints include leading EMEA, Asia & North America for InMobi in as well as setting up his own company, Protean Consulting. Richard has an MBA from University of Manchester, and an undergraduate degree in Sociology from University of Plymouth. His thesis for completed in 2017 was “The 4th Industrial Revolution - Why the proliferation of Data and application of Machine Learning & Automation threatens to disrupt and disintermediate the Agency model for Advertisers.” A topic still being hotly contested today. He currently sits on the IAB Executive Technology and Data Councils for Australia."

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Jenny Parkes

VIC

Jenny is the Managing Diretor, Audience360

Jenny has extensive experience across the media landscape including Programmatic, Location, Publisher and Broadcast. She is a passionate leader with a focus on creating high performance teams with company values and culture at the heart. Her career kicked off on the commercial side in media sales and then progressed to general management with full P&L responsibility.
In her current role at Audience360 she leads a business that is at the forefront of programmatic audience targeting and works with some of Australia’s leading publishers such carsales, Webjet, Mozo and AFL.com.au to help them monetise their audiences


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Joanna Georges

NSW

Joanna is the Director, Data Partnerships AUNZ, The Trade Desk

Joanna has spent over a decade delivering data and performance-driven marketing solutions to brands, agencies and digital publishers across the UK and Australia. She provides addressable audience solutions and has introduced new revenue streams to companies across the programmatic and data ecosystems. Joanna is now Director of Data Partnerships for The Trade Desk, focused on bringing UID 2.0 and education of a free open internet to brands, clients and partners. Working towards a cross channel addressable digital world with proven measurable strategies.

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Nina Vanneck

NSW

Nina is the Country Manager, Publisher Partnerships for Australia & New Zealand

Nina has worked at Google since 2010, she sits on the Google Australia & NZ management team and is Country Manager of the Publisher Ad Technology division for AUNZ. She represents Google on the Executive Technology Council of IAB Australia.
She has 25 years of experience in media & technology in the UK and Australia. Her career has spanned a mixture of commercial roles in technology sales (at Google), product (at AOL Europe), channel management (News UK), business development (Fairfax), media research (ACNielsen, Virgin Television) and advertising strategy (Yahoo!7).
Nina is a mother of a 7yo daughter and a 4yo son, and has experience of working flexibly & part-time. She was a facilitator of a course called 'Taking the Stage', that shows women how to speak with courage and confidence so they can be seen and heard as leaders.
Nina also holds a board position of the Australian Bond Exchange, as a Non-Exec Director.

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Vanya Mariani

VIC

Vanya is Commercial Director (Sales & Customer Solutions).

Over her 12+ years in digital media sales working for a leading Australian owned (and now globally operating) tech, data and media business, Vanya has harnessed the skills of becoming a trusted advisor, a solution creator, and an effective leader. She describes herself as authentic, resourceful, tenacious and adventurous. What she is most passionate about is helping people uncover their unique self-expression in the corporate world, focusing on the value they bring as individuals to a team environment to successfully achieve an outcome

 

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Mark Serhan

NSW

Mark is a Senior Account Director at Xandr.

Mark has a rich history on the Publisher and Tech side of the industry having held senior positions at Microsoft, Nine and AOL across Sales and Operations. Mark is Xandr’s Video Specialist and Commercial lead across Xandr’s Broadcasters including Nine, Seven, Ten, SBS and Foxtel Media.

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Sorrel Osborne

NSW

Sorrel is Head of Growth for Playground XYZ

As Head of Growth, she oversees P&C, new markets, recruitment and works alongside the CEO on global strategy. With over a decade in media ,Sorrel has worked on publisher side for Conversant Media as COO and in Martech for Audience Republic as Head of Operations and Commercial. Sorrel has always overseen commercial and operational functions of media businesses and is passionate about delivering innovative solutions to the global media industry.

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Shruneek Prasad

NSW

Shruneek is the Head of Prduct (Ad-tech, Platforms) at Audience360

Over 15 years experience in digital advertising in the field of ad-operations, ad-technology and ad product development. I have specific interest in building data advertising products, with successful product launches with organisation such as Yahoo, Fairfax media ( now part of nine entertainment), Gumtree and most recently with Audience360. I am also advocate and practitioner of agile and okr methodologies.

.Read more here

Jordan King

NSW

Jordan is the Director of Audience and Automation at Nine Entertainment Co.

Jordan King has been with Nine Entertainment Co for over four years where he currently sits as Director of Audience and Automation. He has previously held positions across Unruly and News Corp specialising in Programmatic, Partnerships and Video. 

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