As a new EdTech startup looking to grow rapidly, Cluey looks for platforms to help them scale and reach new customers efficiently. Cluey’s goal is to reach parents looking to enroll children in online personalised school tutoring at scale, while meeting CAC targets. Cluey started working with Taboola to launch sponsored content, Motion Ads, and retarget attentive audiences. Now, up to 15% of all Cluey website traffic now comes from Taboola, and the addition of Taboola’s attentive audiences has allowed them to achieve a CAC 40% lower than their goal. Cluey drives engaged site traffic while meeting cost per acquisition targets.