IAB Native Advertising Taskforce to simplify Native in Australia

Posted by IAB Australia On July 19, 2017

IAB Australia’s newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardian Australia’s Susie Bayes, Taskforce Co-Chair, about the work they are doing.

Watch the video on YouTube here.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.