Power of neurodiversity in the advertising workplace

On March 22, 2023 diversity, inclusivity, neurodiversity

3 minute read (460 words)

In recent years, the advertising industry has made steps towards diversity and inclusivity in the workplace. However, one aspect of diversity is often overlooked: neurodiversity.

Neurodiversity is a term that refers to the natural variation in human brains and minds. It encompasses people with different ways of thinking, learning, and processing information, such as those with dyslexia, autism, ADHD, Tourette’s syndrome, dyscalculia (difficulty applying maths principles) and dysgraphia (difficulty with handwriting).

According to the Australian Bureau of Statistics*, neurodiverse people make up about 12 per cent of Australians, but they are often underrepresented and misunderstood in the workplace. However, embracing neurodiversity can bring immense benefits to the advertising industry, including increased creativity, innovation, and problem-solving. In this blog post, we’ll explore the benefits of neurodiversity in the advertising industry and how easy it is to consider a more inclusive and successful workplace.

Benefits of employing neurodiverse people

Employing neurodiverse people can bring many benefits to the advertising industry in Australia – such as:

  • Offer unique perspectives and insights
    Neurodiverse people have different ways of seeing and solving problems, which can lead to innovative ideas and solutions. They can also help brands connect with diverse audiences and customers by better understanding their needs and preferences.
  • Enhance team performance and culture
    Neurodiverse people can contribute to a more diverse and inclusive team environment where different strengths and skills are valued and respected. They can also foster a culture of learning and curiosity by challenging assumptions and encouraging feedback.
  • Improve business outcomes and social impact.
    Neurodiverse people can help businesses achieve better results by increasing productivity, quality, customer satisfaction, team member engagement, retention, and loyalty. They can also help businesses make a positive social impact by promoting awareness and acceptance of neurodiversity in society.

What does a company need to do to employ neurodiverse people

To capture these benefits, businesses only need to create a supportive environment for neurodiverse employees. These include providing reasonable accommodations that you are likely to be doing already for any other employee:

  • flexible work arrangements
  • training and mentoring programs
  • ensuring clear communication
  • fostering collaboration
  • celebrating achievements
  • create a psychologically safe environment

In addition, employers can create awareness and education about what neurodiversity means – going a long way to reducing any stigma and helping others within the workplace.

In summary, employing neurodiverse people is not only good for the neurodivergent person, but also good for business. By embracing neurodiversity in the advertising industry in Australia, businesses can gain a competitive edge while making a difference in the world.

Resources available for potential employers

Below are some resources available for companies in Australia who want to learn more about employing people with neurodiversity

* Survey of Disability, Ageing and Carers (SDAC) in 2018