2014 IAB Mobile Advertising Industry Survey

Posted by Kailei Ginman On March 02, 2014 Media Releases

Mobile advertising in Australia quadrupled in 2013 and to best help the industry understand the market, capitalise on the opportunity and meet the challenge, the IAB is conducting its second annual industry landscape survey with TNS in which we will review the industry goals, challenges and budget allocation.

If you are involved in media planning/buying, digital publishing or marketing, please take 15 minutes to give us your perspective, and extend the invitation to anyone who may have a point of view to contribute: the wider the voices represented, the stronger the research.

The results of the survey will be made available to respondents of the survey in April and respondents have the opportunity to win one of 2 iPad Air.

The survey can be accessed here and will close 21st March COB.

The survey is being conducted in accordance with market research guidelines from AMSRS, ESOMAR, and relevant Australian privacy legislation. Your answers will be kept in the strictest confidence: none of your responses are directly linked to you as an individual, they are used purely for statistical purposes.

If you have any question about your privacy or the purpose of this research, just reply to this email but if you are having technical issues, contact robert.kramer@tnsglobal.com. Terms and conditions of the prize can be viewed here.

Kind Regards,

Gai Le Roy
Director of Research

Kailei Ginman