Celebrating the best of digital, cross media, consumer and cultural trade research from media owners & technology partners
18 August 2020; SYDNEY: IAB Australia today announced the launch of its new MeasureUp Research Awards to showcase quality Australian media research. Media owners, platforms and technology companies are invited to enter, with the winners to be announced in October at IAB 2020 MeasureUp, Australia’s only conference focused on media measurement and ad effectiveness.
Submissions are being accepted across four categories:
- Digital media or cross media / advertising research
- Digital media or cross media ad effectiveness case study with accompanying research
- Cultural / societal research
- Consumer category or audience behaviour research
There is no cost to enter and submissions will be judged by senior media agency representatives who will be looking for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers, and advertiser.
Projects can be of any budget – large or small – and must have been conducted by media owners, publishers, platforms, ad tech and martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The research or case studies must have been first presented in the market from the beginning of 2019.
Entries will close Friday 18th September with judging to take place the week commencing 28th September.
Gai Le Roy, CEO of IAB Australia commented “We know having strong, robust research and proof driven case studies in market helps media owners, agencies and marketers. In a challenging year we think our industry needs a reason to celebrate great media research.”
IAB Australia wants to encourage and showcase quality media research in the Australian market with the introduction of these awards. The entries will be judged by members of senior media agency representatives. Winning entries will be showcased at MeasureUp, featured on the IAB Australia site, shared with the global IAB network, announced in trade media publications and receive an award for the trophy shelf. For 2020 entries are free and your company may submit multiple entries.
We have tried to make the submission process rigorous but not onerous! Enter here.
Why enter?
- Get your work recognised
- Get your work in front of industry leaders
- Develop business opportunities
- Benchmark your work against competitors
- Inspire the community
- Challenge and reward your team
- A new trophy for the awards cabinet!
Who can enter?
- Media owners
- Platforms
- Ad & martech companies
Note this is not open to trade bodies, ad agencies or research agencies, though they may be partners in research entered by eligible organisations.
What are the rules?
We welcome projects that have been conducted on any budget, large or small, by media owners, publishers, platforms, ad tech and martech organisations in the Australian market for the purpose of informing marketers, advertisers and/or advertising agencies. The trade research projects may have been carried out exclusively by the entering organisation, in partnership with another organisation (e.g. research agency) or commissioned by the entering organisation. The research or case studies must have been first presented in the market from the beginning of 2019.
The jury will be looking out for projects with clear, straightforward results translated into messages and action tips for the digital industry, marketers and advertiser that demonstrate:
- Clear objectives
- Robust methodology
- Insightful results
- Efficiency and impact – how insights have been applied to influence marketing, advertising or business practice
- Innovative subject matter – exploring new topics
- Significance – how the results have an effect on the digital advertising business
- Full explanation – no supposition should be needed from the judges
Timing?
Entries close 5pm Friday 18th September 2020. Judging will take place week commencing 28th September 2020. Winning entries will be presented at MeasureUP 20th to 22nd October 2020.
How can I enter?
Enter via the IAB MeasureUp Research Awards entry form.
Confidentiality
Judging will be conducted confidentially. Judges will be specifically matched with entries that do not pose a conflict of interest. Information in the entry form (results and all other material) will remain confidential until the IAB has your specific permission to publish and promote.
Queries
If you have further questions on these new awards please email natalie@iabaustralia.com.au