ABC: Digital advertising and the media ad spend

Posted by IAB Australia On December 05, 2013 IAB News

Posted Wed 4 Dec 2013, 9:43pm AEDT, on ABC by Rebecca Nash

They probably don’t need an excuse to pop the champagne corks but the latest figures for the advertising industry show a solid turnaround after a worrying start to the year. The real standout though is digital advertising, which is in the middle of a boom, netting more than a billion dollars in a single quarter for the first time.

Hear CEO, Alice Manners being interviewed in the video.

ABC - Digital Advertising

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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