ad:tech interviews Alice Manners on developments in interactive advertising

Posted by IAB Australia On February 05, 2014 Media Releases

Published in ad:tech on 5 February 2014

From interactive advertising and data-driven design to technological innovation, ad:tech 2014 promises expert speakers from all walks of digital life. Over the past few weeks we’ve interviewed a selection of this year’s speakers to give you a sneak peek into what ad:tech 2014 has to offer.

This week – Alice Manners, CEO of IAB Australia

Alice Manners was appointed CEO of IAB Australia in 2013. With over 20 years experience in digital media, her focus at IAB Australia is to grow the interactive advertising industry and help guide IAB Australia as an agency of change in the industry.

Alice will be speaking on a panel at ad:tech 2014 entitled, ‘OMFG, What next? Prognostications on 2014’ where she will share her insights on the state of the digital media landscape, and share her thoughts on what’s in store for the digital sector in 2014.

We caught up with Alice to hear her thoughts on priorities for digital marketers in 2014, interactive advertising and privacy regulations.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.