Digital ad fraud in Australia is anywhere between 6% and 14% of the total market. Inventory that is known to be 100% fraud is still being traded. Even the most premium sites are infected by bots and an ad fraud business is one of the easiest rackets to set up and get away with.
That’s according to a group of ad tech companies speaking in Sydney yesterday.
Even if fraud sits at the bottom end of that range, it’s a nine figure sum. In the middle range, it’s a $400 million question.
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