The IAB is setting up a Mobile Excellence Centre to help close the gap between time spent on mobile by consumers and the advertising dollars invested in the channel. It’s just one of the things on the IAB’s agenda for 2015.
AdNews sat down with IAB CEO Alice Manners and chair Ed Harrison, also CEO of Yahoo!7, to talk about what they would focus on for the year ahead. Mobile is key.
– Rosie Baker, AdNews
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