![](https://iabaustralia.com.au/wp-content/uploads/2020/06/c7a800c4524d467add8fa5512a1871b2.jpg)
As publishers pile into the native advertising as the answer to declining traditional advertising revenue, concerns about how to measure success – or otherwise – are growing. Publishers have flagged a lack of standardisation.
… IAB Australia is moving to address the issue. It plans to release a Native Advertising Playbook in November, outlining six ad formats that are currently be used in Australia’s native advertising market, as well as a guide to metrics. …
– Rachael Micallef, AdNews
Read the full article here.