As we hunt for information, consumption patterns are changing

Posted by IAB Australia On March 25, 2020 IAB News

News consumption has understandably changed over the last few weeks, as people seek out information and return to news websites for regular updates. Overall time spent on news digital sites and apps is up 29% for March to date compared to the same period in February. IAB Australia and Nielsen have analysed data from Digital Content Ratings to provide the market with some insight on these changes. 

KEY POINTS:

  • Time spent on news digital sites and apps up 29%
  • Weekday engagement on news sites nearly doubled
  • Desktop usage growth outpaced smartphone growth
  • Younger people (18-29 year olds) experienced the greatest shift

Download the press release below for the complete story. 

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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