Sydney, 5th October 2012 – Australian creative agencies have proven their might on the global stage, taking out three golds, four silver and one bronze Award at the eighth annual IAB MIXX Awards in New York overnight. The wins are Australia’s largest haul on this global stage of digital advertising creativity, proving that Australian creative agencies are among the best in the world.
WhybinTBWATequila snared all three of the Gold Awards and one silver, with Leo Burnett Melbourne taking home two silver Awards and George Patterson Y&R Sydney one silver. Droga5 Australia secured the bronze.
Paul Fisher, CEO IAB Australia who was at the awards proudly supporting the Australian Finalists and loudly applauding the winners said “It was immensely satisfying to see so many Australian campaigns presented as finalists and for eight out of 10 of them to win awards was brilliant. It was a fantastic showing by Australian digital creative on a truly global stage at one of the worlds most prestigious awards nights.”
Australian campaign entries made up 10 of the 111 finalists from 30 countries across the 27 award categories this year.
The full list of Australian finalists and winners are as follows:
Branded Content – Single execution
Australian Bureau of Statistics, Leo Burnett, Spotlight – finalist
Cross-Media Integration- Campaign
Insurance Australia Group, WhybinTBWATequila, NRMA Car Creation – GOLD
Digital Out-Of-Home-single execution
Insurance Group Australia, WhybinTBWATequila, NRMA Bus Shelter – SILVER
Public Service/Not For Profit
NGIA, VML Australia, Improve your plant/life balance – Finalist
St Vincent de Paul Society, George Patterson Y&R Sydney, Signed Finds – SILVER
Mars Petcare, WhybinTBWATequila, The Pedigree Adoption Drive – GOLD
Direct Response and Lead Generation – Campaign
Insurance Group Australia, WhybinTBWATequila, NRMA Car Creation – GOLD
Online Commercial – Single Execution
Kraft’s Boost, Droga5 Australia, Moreing – BRONZE
Experimental and Innovative – Campaign
Giant Bicycles, Leo Burnett Melbourne, Everyday rider Sponsorships – SILVER
Social Marketing – Campaign
7-Eleven Slurpee, Leo Burnett Melbourne, BYO Cup Day – SILVER
Campaign and single execution winners in the 27 categories were announced after a competitive process judged by an all-star lineup of cross-industry experts and professionals, which included ad agency executives, marketers, and major media brand leaders. The MIXX Awards is the only competition in the US that evaluates all key facets of interactive marketing – including strategy, creative development and execution, media placement and integration, effectiveness and ROI.
/Ends
About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, APN News & Media, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia Sales, REA Group, SBS, Telstra Media, TressCox Lawyers and Yahoo!7. It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan or Corinne Cowlishaw
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
E: corinne@einsteinz.com.au
