B&T: IAB issues paper outlining key areas for online measurement

Posted by Naima Lynch On March 18, 2014 Media Releases

The Interactive Advertising Bureau has issued an Audience Measurement Landscape and Positioning Paper which outlines the key areas for online measurement.

Viewability, campaign measurement and page impression retirements are just some of the areas the IAB will discuss.

IAB also has its Town Hall meeting tomorrow.

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Naima Lynch