CampaignBrief: InMobi Australia’s latest Mobile Insights Report for Q2 reveals mobile advertising has doubled

Posted by IAB Australia On August 15, 2013 Media Releases

Thursday 15, August 2013 at 12:38 PM by Ricki

InMobi has released its latest Australian Mobile Insights Report, revealing that the network has grown an impressive 44 per cent since last year.

Over 2.74 billion ads were served on the InMobi Australia network in Q2 2013 – 845 million more ads than Q2 2012 – supporting the recent findings from the IAB this week that online has finally overtaken TV as the biggest spending advertising medium.
This strong year-on-year growth has been impacted mostly by smartphones, which have grown 35 per cent, and tablets, which have grown a staggering 109 per cent. In Q2, tablets alone grew 25 per cent with more brands and advertisers beginning to focus on the second screen experience.

Says Marc Fine, head of marketing of InMobi Australia and New Zealand: “InMobi’s topline inventory has grown substantially due to its strong global partnerships with leading app and website publishers, and marketers and advertisers allocating more budget to mobile to recogniseits importance. This has provided InMobi with the opportunity to secure a large portion of the inventory in Australia with first call status.”

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.