Click to Call insights: Google research paper

Posted by IAB Australia On December 17, 2014 Media Releases

Australians are picking up their mobiles to search more and more. Google wanted to gain a deeper insight into their attitudes and behaviours around calling businesses directly from Search results. We partnered with Ipsos and asked over 2000 Australians how they wanted to connect with businesses when looking for products or services in Travel, Retail, Restaurants, Finance, Technology, Automotive and Local Services.

Download the report below.


IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.