Five submissions received for IAB Australia’s tender for Online Audience Measurement Services

Posted by IAB Australia On February 01, 2011 Media Releases

1 February, 2011: IAB Australia today announced that it had received five submissions for its Online Audience Measurement (OAM) Services tender issued late last year.  IAB’s Technical Review Group has commenced reviewing the written submissions and will this week meet with each of the organizations who will present their submission in person.

The five OAM submissions were received from Colmar Brunton with Gemius, ComScore, Nielsen Online, Roy Morgan Research with Effective Measure and Vizisense. 

Of the OAM submissions received, all have come from Australian organizations or Australian offices for international brands.  Two submissions are joint: including Colmar Brunton who is partnering with European online audience measurement agency Gemius; while Roy Morgan Research has partnered with Australian online audience measurement company Effective Measure.

Paul Fisher, CEO of IAB Australia said: “We’re very pleased with the industry credentials of the tendering companies and the breadth and caliber of responses. The TRG is well briefed and ready to examine the submissions in detail over the coming weeks and months. The culmination of this extensive and rigorous process will be the most significant single event in online audience measurement in Australia. ” 

IAB Australia announced late last year it is seeking to appoint a sole and exclusive preferred supplier for the provision of OAM services in Australia. A specially convened Technical Review Group chaired by media measurement expert and veteran of TV, outdoor and newspaper measurement tenders Ian Muir, will review all submissions against detailed and extensive technical and business requirements.  An announcement of the preferred supplier will be made in the first half of 2011.

About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 32 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Incorporated in July 2010 by nine founding members  – Fairfax Digital, Fox Interactive Media, News Digital Media, ninemsn, REA Group, Ten, Yahoo!7, and Sensis Media Smart – together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: 

For more information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.