Gai Le Roy returns to IAB, takes up newly created Director of Research role

Posted by IAB Australia On October 09, 2012 Media Releases

Sydney, 9th October 2012: IAB Australia has appointed one of the industry’s most experienced research professionals in interactive advertising and digital media, announcing today that Gai Le Roy will return to the organisation in the newly created role of Director of Research.  

The appointment, which is effective from 12th November 2012, will see Gai driving IAB’s programs to stimulate online and mobile display and search investment by standardising and simplifying online audience and media measurement. This will make it easier for media planners and buyers to plan, buy, optimise and post analyse both online or mobile only and cross-media campaigns.

Gai will chair the IAB Australia Measurement and Research Councils and lead the Mobile Advertising Council in their measurement and research projects.  She will also review IAB’s research efforts to ensure it maintains its thought-leadership on consumer behaviour, technology, brand, multi channel marketing, measurement and analytics.

Paul Fisher, CEO of IAB Australia commented:  “We are delighted to welcome Gai Le Roy back to the IAB as Director of Research. She brings extensive industry knowledge, project management and research expertise to her new role and I look forward to working with her again.

“The IAB is developing at exceptional speed and Gai is joining at a time of significant growth and change for the industry and the Association. I have no doubt that Gai will be a great asset for the IAB as it helps the industry navigate the fast changing landscape,” he said.  

Gai is also very excited about her appointment and newly created role: “I can’t wait to join the IAB team once again and am looking forward to being a part of such a progressive and growing organisation,” she said.

Gai joins the IAB from Fairfax Media where she is currently General Manager of Audience Insights and Research.  She has previously  worked as Insights Manager at ninemsn for 10 years and has held a range of other roles in the online media industry including Programmes Manager at IAB Australia, VP – Research and Audience Measurement at Nielsen Online and various independent consultant roles specialising in online media, digital strategy, insights, marketing and research. 

Gai’s appointment is the latest in a number of recent senior appointments at IAB Australia including Nina Nyman who joined as Events Education and Training Manager in March and most recently Samantha Yorke who joined as the Director of Regulatory Affairs in June.


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.

IAB Australia’s board includes representatives of AIMIA, APN News & Media,, Fairfax Media, Google, Mi9, Network Ten, News Australia Sales, REA Group, SBS, Telstra Media, TressCox Lawyers and Yahoo!7. It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members

For further information about IAB Australia please visit:

For more editorial information please contact:
Pru Quinlan or Corinne Cowlishaw
Einsteinz Communications
T: (02) 8905 0995



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.