I Touch Myself Project

Posted by IAB Australia On June 13, 2014 Media Releases


Last year, Australian rock diva Chrissy Amphlett, of the Divinyls, died from breast cancer. ‘I Touch Myself’ was their biggest hit and touched millions of fans around the world. #itouchmyselfproject brought together 10 of Australia’s leading female music artists to turn Chrissy’s song about female self-love into an anthem for breast cancer to inspire a new generation of women to touch themselves.

The campaign site is both a breast cancer awareness message and a tribute to Chrissy’s legacy – a snapshot of her place in history and a message to inspire women to self-examine and catch the disease early. Designed around the centrepiece of the campaign, the music video, the site puts content first with a minimalist interface and a single highlight colour, sampled from the original I Touch Myself music video.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.