30th April 2013: IAB Australia, in association with Marketing Magazine, has announced the addition of a new award for this year’s IAB Awards – the Digital Marketer of the Year. This Award will honour an Australian marketer who has shown bravery in their digital marketing endeavours and who has consistently delivered tangible results for their company or brand through the use of Digital Marketing.
Entry to the award is by nomination only and there is no charge to nominate.
Samantha Yorke, Acting CEO of IAB Australia commented: “With our theme for the IAB Awards this year around bravery, it seemed fitting that we should also seek out this characteristic for the Digital Marketer of the Year Award. We are encouraging agencies and publishers alike to nominate their clients for this prestigious Award – and indeed for marketers to consider their peers or even boss for nomination.”
The Digital Marketer of the Year award will be presented at the 2013 IAB Australia Awards to be held on 11 July 2013 at The Star.
Multi Channel Network is the major sponsor for the 2013 Awards, along with category sponsors Adap.tv, Facebook, Fairfax Media, Google, Innovid, mi9, REA Media and Telstra Media.
The IAB Australia Award winners have been commended for their creativity over the years and for pushing interactive advertising to new levels.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan or Sue Ralston
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au or sue@einsteinz.com.au
