Thursday 8th December 2022 | IAB Australia and the Outdoor Media Association (OMA) have announced they are collaborating to curate Powering DOOH 2023. The one-day conference which will be held on 30 March 2023 will present technical and practical content as well as high-level and strategic planning sessions around Programmatic OOH in Australia.
Gai Le Roy, CEO IAB Australia said, “Our Attitudes to DOOH research released this year found that 83 per cent of agencies have used Programmatic and 48 per cent are considering it. Yet there continues to be large gaps in the market in terms of education and best practice for planning effective campaigns. We are excited to partner with the OMA and its members to curate the most relevant and essential content to fill this gap and demonstrate the massive potential of programmatic OOH.”
Charmaine Moldrich, CEO OMA said, “With our update MOVE 1.5 launched this year, offering digital measurement, we have made it easier to plan and buy effective DOOH campaigns. We are also building an industry standard Impression Multiplier for Programmatic DOOH, as well as introducing standards that all our members will adhere to. For us the natural next step is to bring this all to light and educate our members and the market on the efficacy and efficiency Programmatic DOOH brings. Given the IAB leadership and expertise in the digital space it makes working with them to deliver Powering DOOH 2023 an obvious choice.”
Programmatic buying of OOH enhances any campaigns reach, contextually targeting audiences actively engaged in the real world. Programmatic DOOH delivers highly visible campaigns at scale, reaching audiences in a receptive mindset. The OMA reports that Out of Home (OOH) revenue has rebounded in Q3 2022 to near pre-pandemic levels. Digital OOH revenue now accounts for 62.5 per cent of total revenue, having grown rapidly over the last five years from just 47.3 per cent in 2017.
Registrations for the event are now open.
FURTHER INFORMATION:
Gai Le Roy, CEO of IAB Australia T: 0408 431 455
Pru Quinlan, Einsteinz Communications for IAB Australia T: 0405 100 585
Julie Jensen, Marketing Director, OMA – T: 0477 329 636
About the Interactive Advertising Bureau
As an independent industry association with more than 170 members in Australia and nearly 9,000 globally spanning media owners, publishers, technology companies, agencies, and advertisers, IAB works to align industry stakeholders to develop solutions for the issues faced by the market and develop standards that are integral to the operation of digital advertising.
As one of 47 IAB offices globally, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia as well as demonstrating to marketers and agencies the many ways digital advertising can deliver on business objectives.
About the Outdoor Media Association
The OMA is the peak industry body which represents most of Australia’s Outdoor media owners, as well as production facilities, other suppliers, and some asset owners. The OMA operates nationally and prior to July 2005 traded as the Outdoor Advertising Association of Australia (OAAA). It was first incorporated in 1939. The OMA’s charter is to serve its members by promoting the OOH industry and developing constructive relations with its primary stakeholders. Its core functions are Marketing and Research (including audience measurement), Government Relations and Regulatory Affairs, Media Relations, and Member Services. The OMA is governed by a Board of Directors which is elected by the membership. Members of the OMA adhere to a Code of Ethics and abide by the regulatory frameworks in which they operate.
www.oma.org.au