8th April 2013: Creative, digital and media agencies that enter the 2013 IAB Australia Awards are being offered free tickets to take their clients to the Awards, the online industry’s pre-eminent awards.
According to Russ Tucker, the newly appointed IAB Awards Chair of the Judges, the “invite your client and come for free” initiative is designed to raise awareness of the power and potential of online advertising with marketers across a broad spectrum of brands.
“Our stated goal for this year’s Awards program is to showcase the very best of Australia’s interactive work and we think it’s vitally important that marketers and brands have the opportunity to view the best of the best for themselves. A free ticket is one of the many initiatives that we are unveiling for this year’s Awards,” said Tucker.
A total of fifty tickets will be offered on a first come basis to Agencies that have entered the 2013 IAB Australia Awards.
Entries can be submitted to a range of categories including Brand Awareness and Positioning, Direct Response and Lead Generation, Product Launch, Brand Loyalty and Retention, Tablet Marketing, Mobile Platform or App, as well as Brand Destination Site, Cross-Platform Integration, Branded Content, Search Marketing – Paid Search, Search Marketing – Organic Search, Social Media Marketing, Rich Media and Digital Video and Not-for-Profit/Public Service.
Finalists will be announced in June and the 2013 IAB Australia Awards will be held on 11 July 2013.
Multi Channel Network is the major sponsor for the 2013 Awards, along with category sponsors Adap.tv, facebook, Fairfax Media, Google, Innovid, mi9, REA Media and Telstra Media.
The campaign deemed ‘Best in Show’ of all category winners will be announced on the Awards night, as will the winning campaign of the IAB Creative Showcase. Both the Best in Show winner and Creative Showcase winners will be entered into the IAB US MIXX Awards and will receive flights to New York to attend the Awards gala dinner.
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia and was incorporated in July 2010. As one of over 40 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
IAB Australia’s board includes representatives of AIMIA, Carsales.com, Fairfax Media, Google, Mi9, Network Ten, News Australia, REA Group, SBS, Telstra Advertising Network, TressCox Lawyers and Yahoo!7. It has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
