23 May 2011: IAB Australia today announced a record 218 entries in the 2011 IAB Awards, an increase of 19% from the number of entries in 2010’s Awards. Judging is now open until mid June and finalists will be announced shortly after then. Tickets are already selling fast for the IAB Awards ceremony on 28th July, 2011 when the winners will be announced.
IAB Australia CEO Paul Fisher is delighted with the boost in entries, and says the IAB Awards is set for its biggest year yet.
“The past year has been incredible for online advertising with the industry continuing its double digit growth, and the creativity and effectiveness of the thousands of campaigns now run online is reflected in the volume of high quality campaign entered in to the awards. The best of these campaigns will be honoured at our award ceremony as we showcase Australia’s creative talent at the industry’s most anticipated night of the year, with the Best In Show winners off to New York to also compete in the US MIXX Awards in September.”
The 2011 Judging Panel of industry luminaries includes Duncan Arthur, General Manager at SAY Media; Paul Elliott, National Head of Digital at OMD; and Danny Bass, Chief Digital Officer at Group M. Josie Brown, Head of Digital at Proctor & Gamble and Richard Knott, Advertising Manager at Optus are amongst the advertiser representatives to be announced.
The major sponsor for the 2011 IAB Australia Awards is REA Media, with category and party sponsors including News Digital Media, Adconion, MediaMotive, AD2ONE, Red Lever, Facebook, Google, Multi Channel Network, SBS, ninemsn, Tresscox and BBC.com.
For more information about the IAB awards, or to purchase tickets visit www.iabawards2011.com.au
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About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 32 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace.
Incorporated in July 2010 by nine founding members – Fairfax Digital, Fox Interactive Media, News Digital Media, ninemsn, REA Group, Ten, Yahoo!7, and Sensis Media Smart – together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives:
• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press
• To be the primary advocate for the interactive marketing and advertising industry
• To expand the breadth and depth of IAB membership while increasing direct value to members
For further information about IAB Australia please visit: www.iabaustralia.com.au
For more editorial information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995
E: pru@einsteinz.com.au
E: ashleigh@einsteinz.com.au
