MarketingMag: Volunteer to promote volunteering

Posted by IAB Australia On August 07, 2013 IAB News

Winning an impressive three IAB Australia Award categories, the ‘Volunteer to Promote Volunteering’ campaign by Leo Burnett Melbourne for Seek Volunteer was a sleek end-to-end solution that walked the talk of its client. Like many success stories, ‘Volunteer to Promote Volunteering’ had a simple core idea that was bought to life by precise, authentic and bold execution. Despite the meagre budget, nearly every modern communication channel was used to communicate Seek Volunteer’s message to Australians. Most importantly, the act of volunteering their social media space inspired people to volunteer for the charities that needed their help. ‘Volunteer to Promote Volunteering’ was a worthy winner of the ‘Brand Awareness and Positioning’, ‘Direct Response and Lead Generation’ and the ‘Not for Profit/Public Service’ categories.

Campaign: Volunteer To Promote Volunteering
Client: Seek Volunteer
Agency: Leo Burnett Melbourne

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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