21st October 2021: IAB Australia today announced the shortlisted entries for the 2021 MeasureUp Awards ahead of the awards ceremony on Thursday 28th October at 4pm. The judges comprising members of the MFA Interactive Committee selected five entries to go through to the final round. The finalists are:
- Adobe: Breaking Down Silos Across Paid & Owned Media: Transforming the Adobe Product Roadmap from Sydney to San Jose
- Are Media: The Humour Project
- Facebook: Taking a creative approach to increasing Facebook’s effectiveness with Mondalez
- The Guardian: The power of purpose
- Val Morgan: The Hourly Outdoor Unified Reach (HOUR) Model
The winners will be announced at a live virtual ceremony where the winning work will be showcased – register for this event now.