MediaScope: Annual Online Advertising Expenditure

Posted by Lucy Halliday On September 03, 2013 IAB News

We’ve gathered annual Interactive Advertising Bureau (IAB) online advertising expenditure figures since they became available in financial year 02/03 and have created this interesting overview of trends within the major media types.

In line with a fast evolving online and digital media market, methodology in calculating expenditure figures has changed. As an example for the first time in 11/12 figures estimates for Google display, video, and mobile advertising as well as Facebook display advertising has been included.

Read the rest of the article from MediaScope below.

 

Lucy Halliday

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