mUmBRELLA: Commercial Radio Australia tells music streaming industry to fend for itself on measurement

Posted by Naima Lynch On March 11, 2014 Media Releases

Commercial Radio Australia’s (CRA) boss Joan Warner has said the radio industry does not see the inclusion of music streaming services, such as Pandora, Spotify and Rdio, in the new radio ratings system as a priority.

Speaking on the eve of the launch of the new radio ratings survey under GfK Warner told Mumbrella’s Media Metrics Masterclass yesterday that CRA’s priority would be in bedding down the new ratings system which launched today.

“I think we’ll leave the Pandoras and Rdios of the world to look after themselves for the time being,” Warner told the room.

“We survey radio usage – we don’t survey use of music streaming services. I’m not saying it is completely ruled out in the future but I think measurement of online music and streaming services is very difficult.

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Naima Lynch