Marketers have a one hour ‘sweet spot’ after consumers go searching for information, where serving them the right ad can increase conversion, new research on real-time marketing claims
The research was done by enterprise advertising platform RadiumOne, in association with IAB Australia, and looked at consumer behaviour across a number of areas, such as travel and finance.
“The research has shown us that that first hour is absolutely critical in terms of the marketer’s ability to connect to the consumer,” said Patrick Darcy, Asia Pacific commercial director of RadiumOne.
– Nic Christensen, mUmBRELLA
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