The New York Times: “Flex Frame” Native Ad Units

Posted by IAB Australia On April 02, 2017 IAB News

At the Google Native Summit on March 29, 2017, we sat down with Rica Bartlett, Regional Advertising Sales Manager, APAC, at the New York Times to discuss Native Advertising.

Watch the video here.

She discussed the NYT Native Flex Frame untis, and why they are working for the the Times.

Download the below PDF for an example of Flex Frame units.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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