NZ Dronies

Posted by IAB Australia On August 12, 2014 Media Releases


New Zealand is one of the most breathtakingly beautiful places on earth to go
skiing. This ski season we have worked with the slopes themselves to implement
a drone video service to provide skiers with the most epic selfie ever.

The activation has made global news and is being covered by Mashable
as well as the Telegraph in the UK. The pics and videos taken by the #NZDronie are distributed through social media platforms, Instagram, Twitter and Facebook.

The idea was launched in New Zealand with the entire crew and cash cow from

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.