The Foundations of Programmatic DOOH e-learning program was developed by a range of industry leaders from the IAB Australia DOOH Working Group to provide agnostic and robust foundational training in the fast growing programmatic DOOH sector. In just 2-3 hours the training provides an overview of the programmatic DOOH ecosystem, audience targeting, measurement, brand impact and emerging trends.
The DOOH Working Group are encouraging more agency traders and buyers as well as in-house marketing teams to join the 500+ people who have already taken the training with an incentive to complete the training by the end of July.
The deets:
- The program runs for 3 months May to July 2024
- This incentive program is only open to current Australian employees of media agencies or working as a marketer within a brand
- $5k up for grabs in prizes! Eligible participants will be in a draw to win one of 100 x $50 gift vouchers
- Prize winners will be drawn monthly and contacted directly by IAB Australia
- Winners will be randomly selected from the eligible participants who have completed the course in that period
- Special prizes for agency teams
Thanks to our supporting partners:
- Broadsign
- Hivestack
- JCDecaux
- oOh!
- QMS
- Tonic Media
- The Trade Desk
- Val Morgan Outdoor
- Veridooh
- VIOOH
- Vistar
- Vistar Media
- Yahoo
For any questions or queries please email IAB Australia