Programmatic Playbook 2015

Posted by IAB Australia On March 02, 2015 IAB News

Programmatic Playbook 2015 is here, and it is full of research and insights from the brightest minds in the digital world.

The playbook is representative of the work that goes on at the IAB to make sense of the phenomenon that is programmatic, and examines the present state of ad serving and what the future might hold in this space. 

Download the playbook below. 

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IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.

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