Rust Report: Internet advertising fuelling Australian GDP by $17.1bn

Posted by IAB Australia On July 01, 2013 Media Releases

Australia’s online advertising market is responsible for contributing $17.1 billion to economic output (GDP) providing over 162,000 direct and up to 238,000 indirect jobs according to a new report, Digital Dollars, released by PwC. The report which was commissioned by IAB Australia, found that the sector’s contribution to GDP is forecast to reach $26.5 billion by 2017 with a compound average annual growth rate (CAGR) of 7.5 percent, outpacing other sectors of the economy.

IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.