Strong global interest in IAB Australia’s tender for Online Audience Measurement Services

Posted by IAB Australia On October 11, 2011 Media Releases

11th October 2010: Twenty-one measurement organizations have leapt at the chance to register their interest in participating in the Online Audience Measurement (OAM) Services tender issued by IAB Australia.

Companies from Australia, Canada, India, Israel, UK and US are amongst those who have registered.  The registration period has now closed and tender documents will be sent out today. Vendors will have until Friday 17th December 2010 to submit their responses.

According to Paul Fisher, CEO of IAB Australia, the global response to the tender registration was very swift and demonstrates a keen global interest in Australia’s rapidly growing online market.

“To have such a strong and quick response from a veritable united nations of OAM suppliers vindicates our decision and timing to issue the tender process.  We are delighted by the range of organisations that have registered their interest in the tender and look forward to receiving and reviewing their submissions later this year,” said Mr Fisher.

Fifteen of the vendor companies to register their interest in the tender are Australian companies or Australian offices for international brands, while the remaining six have offices located in Canada, Israel, India, UK or US.

IAB Australia announced earlier this month it is seeking to appoint a sole and exclusive preferred supplier for the provision of OAM services in Australia. A specially convened Technical Review Group chaired by media measurement expert and veteran of TV, outdoor and newspaper measurement tenders Ian Muir, will review all submissions against detailed and extensive technical and business requirements.  This process is expected to take a number of months and an announcement will be made in the first half of 2011.


About the Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) Limited is the peak trade association for online advertising in Australia. As one of over 32 IAB offices globally, and with a rapidly growing membership, IAB Australia’s principal objective is to increase the share of advertising and marketing dollars that interactive media captures in the marketplace. 

Incorporated in July 2010 by 9 founding members  – Fairfax Digital, Fox Interactive Media, News Digital Media, ninemsn, REA Group, Ten, Yahoo!7, and Sensis Media Smart – together with the Australian Interactive Media Industry Association (AIMIA), the IAB has four objectives: 

• To develop, coordinate and promote industry standards and guidelines that make interactive advertising a simpler and more attractive medium for agencies, advertisers and marketers 
• To prove and promote the effectiveness of interactive advertising to advertisers, agencies, marketers, and the press 
• To be the primary advocate for the interactive marketing and advertising industry 
• To expand the breadth and depth of IAB membership while increasing direct value to members 

For further information about IAB Australia please visit: 

For more information please contact:
Pru Quinlan or Ashleigh Favaloro
Einsteinz Communications
T: (02) 8905 0995



IAB Australia

IAB Australia is the peak trade association for online advertising in Australia. As one of over 43 IAB offices globally and with a rapidly growing membership, the role of the IAB is to support sustainable and diverse investment in digital advertising across all platforms in Australia.